Past a few months I’ve been experimenting with a few toners. In the past I’ve tried a several brands, especially Clariol Professional products. I always have liked their Creme Toners, but lately, I’ve been enraptured with Wella Color Charm Toners. Every time I use one of their toners, they always make my hair and scalp feel good without a bit of sting like with most permanent colors. Permanent colors tend to sting freshly lightened or highlighted hair because of higher content of peroxide and ammonia, but Wella Color Charm Toners don’t really sting my scalp and the color always turns out exactly what the swatch shows and the nice fact they’re considered medium hazard regarding health well being. I’ve been gradually going blonder, and I wanted something that isn’t quite platinum blonde (too bright for me) yet pale enough. Right now I’m in love with Wella Color Charm T10, known as Ivory Lady. It’s a pure, lovely soft pale blonde that’s not too yellowish or beige-y. It does look like a polished ivory. I’m totally enthralled with the results. I’ve used this toner a few times and the color has come out successfully. It looks great with my summer tan. However, at first, it may look a little dark/dull but will go away in a few shampoos, and then the color will turn out and look like a pure pale blonde. I’m totally loyal to Wella toners now, and I thought about trying Wella toner labeled T18 or known as ‘White Lady’, but I think it’s a little too white for me. I’m not ready to be a white blonde. But it might be next on my list to try.
You can purchase this wonderful shade Wella Color Charm T10 Ivory Lady.
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I used your suggestion and used this color to tone out the brassiness. I left it on for about 15 minutes which was a bit too long as it was a bit violet and dark at first. But after a few shampoos it is now a great color.
Yes, all toners always turn out a little dark at first. I only left it in for 10 minutes max although the instructions said 30 minutes. After a few shampoos, it looks great. I will be posting a new entry soon about using temporary rinse next. I’m glad you took my suggestion and had a nice result! I appreciate hearing it from the others who have tried it.
Went to have my roots done and she used a pearl ash toner. Not really sure about it yet. I’ll wait a week and see I guess.
I had my roots done and went for a new toner colour. It’s a wella Kolestan 10NG with some strawberry blonde highlights through the sides and back, very lightly. I’m very happy with the new colour.
Wella T18 White Lady is fantastic! Leave it on for 30-45 minutes and it’ll be perfect everytime.
Hey There,
So I used the same Wella toner after bleaching last week, and I put it on for 30 minutes, big mistake! I was already so light, and my hair is SO gray! How long did it take you and approx. how many washes before it faded? It’s an ashy gray, and is there any other methods you used?
Hi Karli,
I only left it in about 10 minutes max, not the 30 minutes as stated. It means your hair is very porous, so it will wash out after a few shampoos. It’s best to use a clarifying shampoo to remove the excess of the toner. But it will wash out, so don’t worry about it. It sounds like your hair is very light, much lighter than my bleached hair so I’d recommend you to use a Roux Fanciful Rinse in White Minx instead of using a toner to achieve lovely platinum shade. I hope that helped. Keep me tuned.
I used the Ivory Lady on my bleached pale blond hair, left it in for 30 minutes and now it a weird grayish color. Should I do the same thing you suggested above?
Hi Melody,
Yes, just shampoo out your color a few times and then the greyish tones will lift out and the color will turn out a beautiful shade, hopefully. When you do your root touch ups, only use Ivory Lady on the bleached roots but NOT on your middle and ends. Use Roux Fancifull Rinse instead to tone your hair overall between root touch ups and to maintain your overall color.
Hi,
I have had my hair professionally bleached but there are still some light brown bits through it and isn’t quite light enough, can i use this toner to gradually lighten my hair? how often can you tone?
For those light brown bits, they needed to be bleached as well. You can have these bleached the next time you go in the salon. Another way to gradually lighten them is to use a shampoo and conditioner that lightens hair. Toner is recommended for between touch ups on the roots. For in between salon visits, I highly recommend either Roux Fanci-Full Rinse or John Frieda Color Renew Tone-Restoring line.
I recently bleached out my hair with bleach U I bought from Sally’s. My hair already had highlights and is natuarlly medium to dark brown. The highlighted part turned out white and the rest a pale to yellowish color. So I used wella white lady and some parts of my hair grabbed and it had a purple tint to it. The purple faded but it looks brassy still. What shouldn I do. I really just wanted a nice pale blonde but no yellow. Like a pale goldish blonde…what should I do?
Hi Chandra,
You said that after you bleached your hair, your highlights turned white while the rest of your base turned yellowish. How yellowish was it before you use Wella White Lady toner? Maybe the yellowish parts are actually darker than yellow, maybe more of a goldish color. Gold and banana yellow are different levels. If your hair has any goldish undertones, then Wella White Lady will only make these parts look darker blonde, not lifting them to a pale blonde because it’s a toner, not high lift color. That sounded like the case without seeing a picture. I would highly recommend you to bleach only the darker pieces without touching the highlights. After you are done with re-bleaching ONLY the darker pieces, then use a purple shampoo of your choice to tone down any brassiness. Let me know how it goes.
Ok so im going to bleach my hair tomorrow and i bought Ivory Lady toner, but could not find Quick & Blue Bleach which i have heard is the best type. Will just any bleach from a salon work?
Hi Kassady,
Yes, any bleach from salon would work. Wishing you the best of luck with your new hair color! Ivory Lady toner is so pretty. =)
I just bleached my hair for the 2nd time yesterday (i have naturally dark brown hair) and it still isn’t as light as i’d like it to be, so I’m going to bleach again. My hair is already pretty dry and thin though and I’m afraid the 3rd bleach will make it fall out
either that or it will be in such a bad condition that i’ll never repair itself. Its also long and easily tangles. Do you have any suggestions on how i can strengthen and moisturize it before (and after) i do my 3rd and final bleach? Thanks in advance 
I need help! I’ve always dyed my own hair with Wella Color Charm and have never attempted bleaching for lift, other than for highlights and usually hated the orange spongy-haired results. Now, for around the last 10 years, I’ve gradually gone lighter from 511/5N all the way up to the 1200/12N, always staying within the Neutral range to avoid brassy tones. When I started going lighter I gradually mixed 30vol. to the 20vol. cream developer. Back then my hair had very little gray. In the last 2 years, my hair has naturally turned mostly a wonderful white-silver with pockets of silver-gray, but the rest of the old growth of my long hair is still a mix of a more beige blond. With root touch ups it all blends in, except for a stubborn small patch that’s still more brownish that’s underneath in the back above the nape of my neck. My hair has the look of a mixed/highlighted job, it’s how the lighter blonds have gotten grabbed by my hair of today. yikes! It doesn’t look bad, but I’d rather have less colors.
My problem is that I would love to go all white-silver, like over 2/3 of the top,front and sides are already. I’d like to even out the more grayish areas to better blend with the lovely white-silver, but I’m not wanting to risk damaging my long hair (nearly to the waist) with bleaching, as often gray hair is dryer to begin with. I’ll be 60 in October and am ready to fully embrace my silver hair, I don’t want to fight the fight and be a brunette forever…one with white roots. ewww
I’ve read here of the toners that I’ve always wondered about. Are they a step before a color or just after a bleaching? How are they meant to be used, in what order? I’m also confused as to which toner promotes which effect of grays, etc — T14 vs T18…???
Any suggestions?
Do those shampoos really help?
Heyyy =) I just bleached my dark brown hair yesterday and then i used lots of virgin olive oil in it and then i bleached it again today and its mostly banana-ish yellow but still has spots of orange. How can I get rid of those? Also, my hair is starting to fall out a lil bit (not much) but how can i get it healthy enough so that i can bleach it again tomorrow morning?
Hi Misty, sorry I was away for a while. I hope that you didn’t do any further until this message. Your hair needs a lot of moisture and conditioning. You need to use intensive treatment for super dry hair and to prevent further breakage and before you re-bleach your hair. Your hair need to rest between bleachings and use an intensive moisturizing conditioner like Soft Sheen Optimum Care Anti Breakage Conditioner or similar product of your preference. Try using Zotos Hair Rescue Severage Breakage Kit, available at Sally Beauty or similar beauty supply shop. For people with super dark hair, it takes 2 to 3 bleachings to reach a pale blonde shade. But a toner will tone the light orangey parts to an ashy shade but make sure your hair’s fully banana yellow with bits of gold (light orangey yellow) before you’re able to use a toner. Please check back in.
Hello Monica, thanks for visiting FB! Gray hair is definitely different and trickier than natural hair due to different texture. Since you have used high lift colors to lift your hair to blonde over the years, not the lightener, so color doesn’t lift color if you try to use a lighter color on top of previous color. You may need to use a color remover/stripper on the bottom half of your hair where it’s a little darker before you can attempt using lighter color. T14 and T18 are toners so they may not work in your case because you didn’t use a lightener. Toners’ purpose is to tone the pre-bleached hair to very pale shade of blonde, not on high lifted or highlighted hair. T18 is White Lady so it’s definitely more white silver, the color you’re looking for, while T14 (Silver Lady) is darker and more gray/silver so avoid this one. You said you don’t want to use bleach, so I’m not sure how I can advise you in this case and highly recommend you to speak with a hairdresser. Purple shampoo work very well on pale blonde hair but it won’t really solve your current hair color mixture because it’s not all over color. Let me know on what you have decided on. Best wishes!
Hi Chloe, how is it going? Sorry for no response in a while. May I suggest you to use Hair Rescue Severe Breakage Kit, available at Sally Beauty shop, and then follow with intensive moisturizing treatment like Soft Sheen Optimum Care Anti Breakage Conditioner or Paul Mitchell’s Super-Charged Moisturizer post bleaching job. Don’t moisturize on the day or the day prior to re-bleaching session. Bleaching job is very dry and damaging, so you will need to bring back the protein and moisture in your hair. For bringing back protein and strength to your bleached hair, use ApHogee 2-Step Protein Treatment and Balanced Moisturizer. Hope that helped and do let me know how it’s going.