They came up with a cute collection that isn’t for little girls. They had an adult version of Hello Kitty, which appeals to anyone who loves to wear make up. Their version of Hello Kitty is wild and dark, hence, the black kitty with pink accents. The video, while jarring to some, is highly creative and has spunk. Men with HK masks may freak out some people, but they are just props in a highly reminiscent Alice in the Wonderland setting. I think they did a great job with the video in spite of confusing imagery.

Mac Cosmetics Collection: Hello Kitty

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